MONAT Global Official Launch

MONAT Global enters the multi-billion dollar hair care market, offering unique and high-quality age prevention hair care products along with ground-breaking business opportunities through a new Social Marketing approach to Direct Sales. During inauguration evening, which commenced with a private cocktail reception, the Urdaneta family and Executive Team  hosted the official presentation, which was live-streamed online for the world to watch. Besides enjoying a first-class experience, guests also witnessed the company’s very first recognition ceremony to award top qualifying MONAT Global Market Partners from around the US for their entrepreneurship.

MONAT Global is the newest organization for, and a wholly owned subsidiary of, Alcora Corp. In addition to MONAT Global, their holdings include L’EUDINE Global, an established Direct Selling company specializing in premium beauty and wellness products throughout the US and Latin America and B&R Products, their research, development and manufacturing Laboratory subsidiary. All three companies are headquartered in and around Miami.

Mr. Luis Urdaneta, Founder and Chairman, partnered with his son Mr. Rayner Urdaneta as CEO. Rayner Urdaneta, a graduate of Florida International University, to found and build the Alcora Group through the development of the L’EUDINE brand and strategic acquisitions to support this growth. In addition, they most recently added Mr. Stuart MacMillan as President of MONAT Global, bringing with him many years of success in the Direct Selling Industry.

“Through extensive clinical research we have combined ultra-progressive active botanical ingredients with state-of-the-art scientific technologies to create safe, high-quality, naturally based, age-prevention products”, says Jamie Ross, Senior VP of Research and Development of MONAT Global. This was precisely the inspiration behind the compound name MONAT, derived from the words Modern and Nature. The MONAT Age Prevention Treatment Systems have been clinically proven to restore vitality to hair exposed to the damaging effects of sun, the environment, product use, chemical processes and aging, providing instant as well as long-term benefits.

MONAT holds its own signature formula, Rejuveniqe™ Oil Intensive. This revolutionary product is a clinically proven blend of rare, significantly potent botanical oils from different countries around the world that serve to enhance the effectiveness of its key ingredient, Abyssinian Oil. This carefully crafted collaboration of science and nature allows MONAT to offer an unparalleled and unique age prevention hair and skin care experience, providing vitamins, minerals, antioxidants, beta-carotene, omega 3 fatty acids, nutrients, and amino acids.